You’re not answering phone calls, not returning E-mails, or over-promising all quick ways to kill trust. ONE OF THE MOST important characteristics of a truly successful person is the ability to inspire and maintain trust. Many otherwise decent people erode trust Read More …
The Considerations in International Marketing, Globalisation and Standardisation reshape when Local Cultural Aspects are in Question While multinational companies strive to maximise their opportunities for product standardisation, homogenisation, similarity and integration of marketing, many realise that the way to differentiate Read More …