Investment Measures triggered by the COVID-19 Pandemie – Example Thailand

Thailand’s is a leading example how the COVID-19 Pandemie triggers rethinking of long known concepts to mitigate an economic struggle when depending on a little diversified ‘business model’. Read More …

Localisation and Cultural Aspects – Does it matter for Investors at the Balkans

The Considerations in International Marketing, Globalisation and Standardisation reshape when Local Cultural Aspects are in Question While multinational companies strive to maximise their opportunities for product standardisation, homogenisation, similarity and integration of marketing, many realise that the way to differentiate Read More …